Privacy Policy

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Privacy Policy

With effect from: 01/04/2005 | Last updated: 09/06/2016

Acuity Info Data Privacy Policy

Acuity Info Data respects and is committed to protect your digital privacy. The following content of this page discloses and clarifies the information gathering, dissemination practices of and consequent security measures taken by Acuity Info Data (also referred to as “Acuity Info Data”, “we”, “our”, and “us”).

It is to note that this policy is no way supersedes, replaces, or otherwise complements the privacy policy for our customers. This is merely a tool for users to understand the vehement care that is taken while handling their precious personal data.

By continuing to visit and using our website and/or services, you agree to this Policy and the usage of personal data as stated henceforth, or amended hereafter.

To report any violations or abuse of our services, or to enquire about this policy, contact Acuity Info Data by mail

Click Here

Compliance References:

Acuity Info Data complies with all federal and state laws (including GDPR) concerning data privacy and usage and adopt the subsequent guidelines, procedures and best practices established by industry groups which we are a contributing member, including the Direct Marketing Association (DMA).

Strict data privacy and usage controls are maintained throughout our contracts, and are covered in our agreements with customers.

Hereafter, we have mentioned the key aspects of our privacy policy and data security measures. Also, we have provided answers to some of the prominent concerns inherent to the trade wherever possible.

1. Data Compilation

1.1. The information compiled by Acuity Info Data incorporates several data elements for businesses and consumers. The information is acquired from reliable sources and we take utmost care through specific quality control procedures to verify and maintain the accuracy of the said information.

1.2. Our Business to Business Marketing database is sourced from the following reputed sources:

Government records
B2B Directories
Annual Reports, SEC Filings
Newspaper Subscription Offers
Sign-up data from email Campaigns
Business tradeshow attendee lists
Public Record Information
Registration process for subscription sites
Community postings
Nationwide utility transaction reports
Transactional data
Phone surveys with every business
Web-based Registrations and/or offers
Business trade magazine subscription offers

1.3 We also collect information on our website and other branded websites, where from time to time we act as an agent to collect data for some of our partners. When filling out subscription or information request forms, visitors are required to fill out personal data that includes name, official email addresses, and official point of contact (phone numbers). This is in order to serve our clients and visitors better at their own convenience.

1.4 The information we collect is used to create demographic profiles of our subscribers, clients, and visitors so we can improve the content of our website and email alerts.

2. Disclosure and/or Sharing of Personal Information

2.1. Acuity Info Data reserves full ownership over the information collected on this domain and its subsidiaries. The said information is collected from reputed sources (Section 1.2) and from different points in the said domain and its sub-domains. We will not sell, share, and/or rent the said data to third-party vendor(s) in other ways than disclosed as below:

Sections 2.2 and 2.3 discuss the above conditions in detail.

2.2. Usage of Personal Data

2.2.1. We lawfully process subject data in abiding to fulfill our “legitimate interests”. The following includes a non-exhaustive list of “legitimate interests” under which we operate:

Betterment of our Services by providing easily accessible and usable technology(ies) that enable our clients to execute their business objectives with more certainty.
When prior consent is asked from and provided by subjects through the same channel of communication, and the objective of such communication is in line with clause a).
Where processing in necessary to comply with our legal obligations, and on demand from regulatory authorities.

2.2.2. The data and content provided or made available to us by users across our different Services is used in the collection, compilation and collation of data of respective subjects. Subject data is also used in conducting research and development programs to improve user experiences across our digital spectrum, and for the overall improvement of our Services.

2.2.3. We notify subjects about the usage of their data in writing, through emails or other media as available (SMS, push notifications etc.) and agreed by both parties. Our communications may also include:

Service Messages: to acknowledge ongoing and concluded transactions and interactions. Examples include: welcome messages, meeting schedules etc. There are no opt-out options for service messages.
When prior consent is asked from and provided by subjects through the same channel of communication, and the objective of such communication is in line with clause a).
Marketing Communications: on our own behalf or on behalf of known third parties. Such communications maybe sent when subjects have shown interest in receiving so – even when they do not have an account with us. Each of our marketing communications has an opt-out option at the footer of the messaging, in case subjects desire to stop receiving future mails in the same regard.

2.2.4. We do not use personal data to engage in automated decision-making about subjects.

2.3. Sharing of Personal Data

2.3.1. We share subject data with:

Our Affiliates (legal entities controlled by us, controlling us, or share a common authority of control with us) within reasonable limits, with the sole purpose of providing our Services.
Selected Third Parties, including our business partners, vendors/suppliers, and sub-contractors, for the performance of the contract we are in with them.
Analytics and Search Engine Providers who assist us in improving our digital presence from time to time.

2.3.2. Under special circumstances, we may disclose your data to other third parties too. Such circumstances may include and not be limited to:

2.3.3. We ensure maximum contractual and operational safeguards in the instance of third-party processing of subject data.

2.4. Subject Rights for Data Security, Accuracy & Retention

2.4.1. Under applicable data privacy regulations, subjects may:

Request for access to the data we have about them
Request for the same to be updated, rectified, deleted, or blocked
Request to abstain from using the said data
Revoke their consent on processing their data (for consent-based processing)
Request for a machine-readable copy of the data we have of them.

To exercise any of the rights listed above, please email us at sales@acuityinfodata.com or write to us at the following address: Acuity Info Data, #1 Radisson Plaza, STE #800 New Rochelle, New York 10801.

Please note: We cannot always delete records of all historical data, and this is in compliance to legal audits and financial reporting purposes.

2.4.2. Opt-out Policy:

Upon your request, Acuity Info Data will:

Allow any subscriber to "opt out" of further promotional contacts
Use reasonable efforts to allow subscriber to update/correct personal information previously submitted which he/she states is erroneous to the extent such activities will not compromise privacy or security interests
Initiate reasonable efforts to functionally delete the subscriber and his/her personal information from its database. Visitors should be aware that it might be impossible to completely delete erroneous information or a visitor's personal information without some residual information remaining in its database because of backups and records of deletions.

2.4.3. In case of breaches or any other data-related concerns (subject to this privacy statement), subjects may lodge complaints with their regional data privacy regulator. For UK citizens, it is the Information Commissioner’s Office. Concerns can be directly reported at http://www.ico.org.uk/concerns.

2.4.4. We retain subject data for as long as it is reasonably necessary, for providing our Services. Such data is anonymized in a reasonably practical time-frame after the subject stops using our Services.

2.4.5. Sufficient safeguards are taken while transferring subject data to other countries. We are obliged to provide a copy of said safeguards and related privacy rights on request by the subjects in concern.

3. Data Security & Confidentiality

At Acuity Info Data, we give utmost importance to safeguard your privacy, at every step of processing or storing your personal information. We take every step to protect the confidentiality and security of the said data. We apply a state-of-the-art server with the latest encryption. To provide you better services, without causing any disruption to your experience with us, we may share your personal information only with partners whose products/services are relevant to you.

3.1. Acuity Info Data ensures that all customer data remains the property of the respective customers. We also do not use, rent, sell, transfer, or otherwise expose the contents of the tracking information resulting from click-through, messages opened, messages read, or eCommerce conversions. Acuity Info Data provides an SSL encrypted, password-protected mechanism for viewing and extracting customer data.

3.2. We maintain all customer data in a carrier-class secure facility protected by firewalls and other security devices. These measures are designed to protect visitor and client information from loss, misuse, or unauthorized alteration.

3.3. We use a third party for credit card processing. This intermediary is solely a link in the distribution chain and is not permitted to store, retain, or use the information provided expect for the sole purpose of credit card processing. We restrict access to this information to only those employees who require the information for business purposes.

4. Cookies & Tracking Technologies

Does Acuity Info Data use cookies?

Yes, like most websites, Acuity Info Data uses cookies to improve your experience in our website. Cookies help us keep a record of the behavior of users on our website. Cookies help us in omitting irrelevant content from the site from time to time, and in adding fresh relevant user-friendly content.

How does Acuity Info Data’s tracking technology work?

Acuity Info Data uses single-pixel gif images to count web page accesses and gather some general statistical information such as, if an email has been opened or read. Collected information is tied to the users’ personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user’s visit to our website and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.

5. Third-party Site Links

Acuity Info Data’s website or messages may contain links to other (third-party) websites. Acuity Info Data is not responsible for the privacy practices or the content of such “other” websites. Third parties may independently collect information about website visitors when users view ads or other communications from third parties through Acuity Info Data products or services. Visitors must contact the third-party companies directly regarding actions on these matters.

In addition, the existence of a link to another site or resource does not constitute a recommendation or endorsement of that. We do not accept any responsibility or liability for any information leakage at any of the sites linked to/from this directory and henceforth advice you to use such sites at your own risk.

6. Unsolicited Commercial Email (SPAM)

Acuity Info Data is committed to providing a permission-based model for email marketing. To that end, we carry a strict internationally acclaimed anti-spam policy for all of our clients.
Our clients are explicitly prohibited from sending any unsolicited material to recipients who have not expressed their permission to receive communications from them.
Our services may only be used for lawful purposes and may not violate or intervene any local, state, federal or international laws.

These policies are part of our broader reaching Acceptable Use Policy that each of our clients are contractually bound to. Violation of this policy will lead to speedy termination of all access to Acuity Info Data applications, servers, and network.

7. Campaign Content (Emails)

We review the content of the email campaigns sent through our platform to verify compliance with the state, national, or international laws. In this regard, we use software with content algorithms to track the content of said email campaigns. This filtering benefits all users who avail our services and it reduces bounces and ensures high deliverability.

8. Changes to Privacy Policy

Acuity Info Data reserves the right to change any clause in the privacy policy without any prior notice. We may also amend this Privacy Policy from time to time, and therefore encourage you to revisit this page periodically or when you notice new features on our website.

However, you will be immediately notified in case of any change in the privacy policy. All our premium customers who have signed-in for our promotional newsletter services will also be informed about that change through emails.

By using the website, you agree, without limitation or qualification, accept to adhere by the above Privacy Policy.

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